Are All Baby Boomers All the Same?
Tuesday, September 8th, 2009I’ve often commented that to call everyone over 65 a “senior” is to miss the trees for the forest. Those in their late 60s are often the children of those in their late 80s and have very different life experiences.
Someone born in 1924 or before will have experienced the Great Depression and may have fought in World War II. Someone born in the late 30s or early 40s will not have been formed by either event.
Further, the older group is part of a cohort that lived longer than their parents and grandparents and contributed to a great increase in the percentage of the population over age 65, and now over age 85. Those that followed were smaller in number relative to the greater population due to the baby drought during the 30s and World War II. The nation’s resources in caring for seniors will not be overly strained over the next decade, but they will when the baby boomers reach age 75 and beyond.
Likewise, it is brushing with too wide a stroke to paint all baby boomers with the same brush. Bill Clinton, George W. Bush and Barack Obama are all baby boomers, but their experiences are also quite different, with the older baby boomers being formed by the Vietnam War and its protests and the younger boomers coming of age in its aftermath.
These differences are borne out in a study commissioned by the MetLife Mature Market Institute, Boomer Bookends:Insights Into the Oldest and Youngest Boomers, starting with the moniker “baby boomer” itself. While older boomers are comfortable with the name, the younger boomers are not.
Not surprisingly, the different groups are at different places in their lives, with the younger set much more likely to have children at home and much more likely to have two living parents.
Despite those differences, the study also found a lot of similarities between the two groups. Most boomers of both groups continue to work full-time. Most are homeowners and don’t plan to move for at least five years. Younger boomers earn more on average, with annual household income of $89,000 as opposed to $71,000 for the older group. Surprisingly, a greater percentage of younger baby boomers – 17 percent — are providing care to an older relative than are older boomers — 14 percent.
While it appears that younger boomers identify more with the generation that followed and don’t want to be categorized as “boomers,” the two cohorts have more in common than one might expect at first. However, this is likely to change and the differences are likely to grow as the older boomers move into retirement. It would be interesting to revisit this study in five years.