LTCI Sales Drop, Not a Solution for Most
Wednesday, December 9th, 2009According to Broker World Magazine’s Eleventh Annual Individual Long Term Care Survey, the sale of individual long-term care insurance policies dropped 6.7% from 2007 to 2008 in premiums and 8.5 percent in covered individuals. This follows a long-term trend, probably reflecting the increasing cost of premiums as sturdier, more reputable companies have entered the market and weaker companies that offered under-priced policies have left the field.
While overall sales are falling, policies sold through employers or other groups are growing. Interestingly, three companies — Genworth, John Hancock and MetLife — dwarf all others in the the dollar value of sales, accounting for 57% of the market containing 31 companies. They are followed by Bankers Life, New York Life, Prudential, MassMutual and Allianz.
The average premium of new policies in 2008 was $2,200 with 80% of purchasers being under age 65, and almost half between 55 and 64.
In all, the 21 insurance companies that participated in Broker World’s survey, covered a bit more than 3.3 million participants. In 2008, they paid out $1.9 billion in benefits.
While LTCI, is a substantial industry, it only scratches the surface in terms of meeting the needs of today’s and tomorrow’s seniors for long-term care. There are currently more than 37 million Amercians over age 65 and this number is expected to reach more than 70 million by 2030 when the Baby Boomers all reach this age.