31% of ElderLawAnswers Users Have LTCI
Tuesday, August 12th, 2008While probably not entirely scientific, 28% of those users of the ElderLawAnswer.com web site who answered our July survey said they have long-term care insurance and 3% said they did not, but their spouses did.
This tells us more about people who use the web site than it does about the general public. While I haven’t been able to find a statistic, penetration of the market for long-term care insurance is quite small. Those who use the web site, not surprisingly, are more aware than the general public and more likely to be prepared for potential long-term care costs.
According to the AARP, in 2005 there were 7 million LTCI policies in force and the average age at purchase was 61. This is a small percentage of those over age 50, meaning that most seniors and soon (or want) to be seniors are covered. The major reasons for failure to purchase LTCI seem to be cost and lack of perceived need.
ElderLawAnswers.com users are much better prepared than the average consumer, but still almost 70% of them are not covered (making them a good potential market for any long-term care insuance broker who may be interested).