Should Lawyers Sell Insurance?
Thursday, August 5th, 2010Increasingly, attorneys are venturing into related business fields, including financial planning and selling insurance. Doing so raises both the perception and the reality of conflicts of interest. The question is whether those conflicts can be dealt with in a way that both protects the client and that does not undermine the attorney’s role as trusted advisor.
While some attorneys are venturing into comprehensive financial planning, more or simply offering insurance products where appropriate. This will be the subject of this blogpost.
Insurance products can take many forms, including annuities, long-term care insurance and life insurance. Attorneys may act as the agent or simply refer clients to a cooperating agent and receive a share of the insurance premiums.
In the normal course of estate and elder law planning, attorneys recommend that clients purchase insurance products to help solve estate planning challenges, whether paying for long-term care, protecting assets from estate taxes, or qualifying a spouse for Medicaid coverage of nursing home care. Often they receive less compensation for their advice and document drafting than insurance agents receive in commissions for the sale of the resulting products — thus the interest of attorneys in receiving a share of this extra income.
Problems can arise, however, if either the attorney is motivated to recommend insurance products by the possibility of receiving a commission instead of its use as a solution for the client or where the attorney is perceived as motivated by the potential commission. In the latter case, not only would the attorney’s credibility as a trusted advisor be undercut, but the client may be less likely to purchase insurance when it may provide an important benefit.
The easiest solution to these potential or actual conflicts of interest is for attorney to refrain from getting involved in insurance all together. But this leaves considerable income on the table. Another solution is to follow strict procedures and to offer products that eliminate or minimize potential conflict. Attorneys who receive insurance commissions should follow these procedures:
- Provide full written disclosure of their receipt of commissions.
- Offer to work with the client’s choice of broker, even if this means the attorney receives no commission.
- Follow any requirements of the attorney’s state bar.
- Don’t change legal fees based on whether or not the client buys insurance through you.
In terms of products, attorneys can choose to offer only those that have a lower possibility of conflict of interest. Insurance products may be ranked as follows in ascending order of concern:
- Policy review. For the attorney to offer to have clients’ existing policies reviewed by a qualified insurance professional adds value to the client with no conflict of interest. If it turns out that the client due to a change in health, financial circumstances or the changing insurance market can trade in her policy for a better one, the client benefits. If no better option exists, at least the client has the benefit of receiving this assurance.
- Immediate annuities are often used to shelter assets of spouses of nursing home residents. This is a relatively straightforward process that is generally managed by the elder law attorney even if purchased through an outside broker. As long as the client is provided with all available options, it is hard to see where a conflict exists even if no outside broker is used. In fact, this can mean less work for the attorney who doesn’t have to work through someone unfamiliar with what is needed.
- Long-term care insurance. While whether to purchase long-term care insurance and which policy to purchase can be a difficult judgment call, there is a large swath of clients who should at least consider the products. Estate planning attorneys should be recommending this to such clients whether or not they receive a commission. Since most attorneys will not want to become experts in this field, they are probably better off working out a fee-splitting arrangement with a qualified insurance professional.
- Life insurance can be an important estate and financial planning solution in a number of circumstances, including providing for young children or a non-working spouse, estate tax planning, and funding special needs trusts. Like long-term care insurance, a potential conflict exists because whether or not to purchase and the size of the policies can be a judgment call. In addition, the commissions paid on these policies can be quite substantial, meaning that there is more motivation for the attorney to push the policies. Attorneys should tread very carefully when venturing into this last potential product area.
The line between estate planning and financial planning is already somewhat porous. Moving in one direction, financial planners and investment companies already offer estate planning services. Many attorneys are moving in the opposite direction, beginning to provide financial planning and insurance services. I believe they can do so without compromising their ethics if they follow the procedures described above and limit themselves to those insurance products that are less conflict-ridden.